Module 1. Introduction – Music Marketing Machine

Welcome to the Music Marketing Machine Module 1 Introduction.

This course was written in 2015 and was sold via a membership platform. Although marketing functions and tools are forever changing, I believe there is still valuable information provided in the course – now released for free (2018).

You’ll learn:-
How marketing has changed and why content marketing works.
What you need to build your fan base and boost your profile.
How to market yourself without being a jerk face!

Please note that these course modules are now FREE from my website, versus selling them on a course platform. Therefore, some of the instructions on how to access information are no longer relevant.

You will be able to access the videos for free, and I will provide you with associated materials as we go along.

Music Marketing Machine Module 1 Introduction and Action Plan

In this course you will learn:-
How Marketing has changed and why content marketing works.
What you need to build your fan base and boost your profile.
How to market yourself without being a jerk face!

Don’t Get Overwhelmed!
Work through the modules at your own pace.
Module numbers are in an order that works naturally to build your understanding.
You can skip to the modules that interest you most….but I don’t recommend it.

Foundation Modules
The Foundation Modules are included to build your marketing knowledge, so that you won’t follow a plan that you don’t understand.

The Foundation Modules are:-

  • Brand
  • Branding Exercise
  • Tribe
  • Website
  • SEO
  • Press and PR
  • Delegation

The Action Modules are:-

  • Content Creation
  • Publishing to Blog
  • Mailing List
  • Social Media
  • Syndication
  • Measuring and Refining

 

 

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